Social Media Monitoring for Business
What is Social Media Monitoring?
A Social Media Marketing effort can be as simple as having a blog attached to your website, or a corporate Twitter account, and asking your customers/clients to “like” or to “follow” you. Or it can be as comprehensive as a full Social Media Marketing campaign that incorporates a variety of applications/sites.
Some of Stir’s clients, for example, manage their social media campaigns in-house and call on our experts for targeted strategic planning and analysis to compliment what they're already doing. Other clients have us manage all aspects of their social media marketing.
But whatever your social media marketing efforts entail, the monitoring is as important as the marketing.
Through Social Media Monitoring you can a) hear what your customers (and your potential customers, as well as competitors and industry insiders) are saying about your brand, b) analyze trends in online feedback, and then c) respond to it in a way that will drive sales and grow your business -- perhaps by re-branding, changing service/product offerings, or refocusing targeted marketing campaigns.
Today there are a multitude of social media monitoring tools (of varying levels of quality) that will monitor the internet (social media sites), gather information, and produce reports for your analysis. But how do you choose the best tool? How do you interpret all the data that it provides? How do you know the best response? And, even if you could figure it all out, do you have the time and the capabilities in-house?
That’s where Stir Solutions comes in.
Why do you need Stir?
Stir is here to help you choose a tool that matches your needs, your preferences, your goals, and your budget. Our team of social media experts is both capable and flexible and will not only create high-quality social media marketing campaigns for your business, but also monitor your social media reputation (using some of the best tools available) and provide reporting and recommendations based on what we find.
Never again will you be faced with a massive amount of un-processed data and too little time in which to sort through it all. Our experts will sift through the data and present, in a timely and strategic fashion, the executive-level information that your team needs to make positive and proactive business decisions -- decisions that can and will generate brand awareness, increase traffic and sales, and develop customer/client loyalty.
By choosing to put this system in to place – a system that incorporates our extensive knowledge, various high-quality online brand and product reputation monitoring programs, and customizable analysis and reporting tools to measure the efficacy of campaigns – business owners like you can generate brand awareness, increase traffic and sales, and develop customer/client loyalty.
We offer the following Social Media Monitoring Services:
- Social media reputation management
- Social media brand management
- Social media monitoring and reporting
- Campaign/Product Launch monitoring
- Corporate and staff monitoring
- Twitter monitoring
- Facebook monitoring
- Linkedin monitoring
- Youtube monitoring
- Blog monitoring
- Analytics and reporting
- (see additional social media marketing services)
We will:
- Monitor blogs, forums, social networks (and Twitter), and image- and video-sharing sites
- Learn what people are saying about your brand, your industry, and your competition
- Track what people like and dislike about your brand
- Monitor negative and positive conversations about your brand across cyberspace
- Monitor the efficacy of product launches and campaigns
- Provide summaries of the most buzz-worthy stories
How much does it cost?
There are two costs associated with Social Media Monitoring:
The Social Media Monitoring Software Fee: (ranging from $0/mo to $10,000 /mo),
and Stir's ongoing monthly monitoring and reporting fees.
What now?
Contact Stir Solutions today. Whether you have zero experience in social media marketing or you already have a social media marketing campaign in place, our team of Social Media Marketing and Monitoring Experts can help you to generate brand awareness, increase traffic and sales, and develop customer/client loyalty.
Serving clients in Canada, USA and around the world since 2002, we are a top Canadian Internet Marketing & Social Media Agency.
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