Online Marketing Solutions

Blogging Best Practices: How great blog posting can boost the efficacy of your online marketing campaign

Monday, October 01, 2012

Blogging is an important component of every company’s Internet (Social Media) Marketing or Search Engine Optimization campaign. It’s one of the best ways to engage with an audience (your potential clients, guests, and partners). 

Why? It allows you to control the content (and tone) completely, but because it’s casual and current (blogging is meant to happen often, and content should be timely), your audience feels included (which makes them happy). And a happy social network is one that will provide your business with valuable (and free!) word-of-mouth advertising. 

Tips & Tricks 

  • Remember that website and blog visitors are impatient (skimmers & scanners) 
  • Make your posts easy to read by using bold titles and subtitles and bulleted lists 
  • Carefully set your post’s metadata and include your keywords in the post’s title 
  • Include an optimized link to a related piece of content on your website, and vice versa!  
  • Try to link to your new post from other posts/areas on your website 
  • Aim to craft some of your posts around your top keywords/keyphrases 
  • Include those keywords as links in your post and don’t forget to tag it! 
  • Provide high-quality content that readers will find value in...

When it comes to search engines, content is king. They value good quality content over “keyword stuffed” content, and give it much greater consideration in the rankings. But don’t forget about your human readers: Make posts relevant, timely, and actionable. Remember the general rules for “writing for the web”: 

  • Start with a solid outline & have a well-defined message/purpose 
  • Know your audience and always speak to your least informed reader 
  • Write tight; no unnecessary words 
  • Use active voice instead of passive voice 
  • Ensure that text is clear, concise, and correct 
  • Consider using a corporate style guide 

Be Engaging. If you write engaging content your readers will want to keep coming back. Further, they’ll be more willing to share what you write with their friends. 

  • Ask questions. 
  • Solicit a response. 
  • Provide a clear call-to-action. 

Length of Posts. Aim for posts that contain between 250 - 600 words. Search engines don’t particularly “care” about how many words a blog post has. Rather, they are looking for content with substance, keywords, and links. 

Tagging. After you have written your blog post, title, description, and keywords, you also (generally) have the option of adding “tags”. These can be used for categorization by the search engines, but probably don’t hold much weight. That said, include them. Never use more than 10 tags; aim for 4 or fewer. Keywords/phrases make great tags. 

Want to blog but not sure where to begin? Contact a reputable internet marketing agency likeStir today. We can help you build a great blog, integrate your new blog with your website, develop a blogging strategy for ensured success, and build buzz about your new blog online. 


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